UI / UX Designer + UI Developer based in Singapore, a tiny island in Southeast Asia.
I’m a UI/UX Designer and also a UI developer with 6 years of working experience on designing and developing digital products for startups and MNC businesses. I have worked with businesss to understand their business objectives and listening to users’ needs to enhance the communications on the digital world.
Some projects I have worked on
Nespresso Compare Coffee Machines (B2C)
Machines orders usually happened at the boutiques. This pages is designed to address the challenges faced by shoppers who had shopped online. On 2020, it became the 3rd most visited webpage on Nespresso website and also the page that generated high conversion rate which doubled coffee machines revenue.
My role is to design and develop the page and host on the website.

Nespresso Coffee Recipes List (B2B)
Shoppers usually have their black coffee or coffee with milk. We have shared some coffee recipes with our customers to enjoy their coffee moments with us. This helps to engage our customers and let them have a good reason to return to our website again. It also increase coffee revenue.

Nespresso Coffee Recipes Detail (B2B)
We have shared our Nespresso recipes and also wanted our customers to enjoy their coffee experience. On this page, we recommendeded the coffee and some accessories which helps to elevate the coffee moments at the comfort of their home.

Growfi Corporate Website
A corporation website. It addresses the company cultures and values they believed in and their ventures.